NAO Coffee House
Brand Identity | Logo Design | Package Design
Date
2021
Software used
Adobe Illustrator
Project Description
NAO Coffee House is a fictional cafe that also sells coffee pouches. Like their slogan, “No bs, just coffee”, they are a brand of coffee with the goal of serving coffee in the simplest and most organic way yet still being delicious
Goal
Create designs/a brand identity for Nao Coffee House that encapsulates their goal of serving their simple and organic coffee.
Color Palette
Before doing anything, I like to create a color palette. I find it a lot easier to keep to a theme and stay in a certain direction when I do this. I think it’s best to have between 4-5 colors or less with additional darker shades. I chose softer colors as I felt that this would suit the overall brand identity the most.
Logo Design
I decided to use my name in my brand but shorten it so it becomes “Nao”. In Japanese, Nao is written as “なお”. As I am half-Japanese, I wanted to incorporate the name in Japanese so I included it both in English and Japanese. The goal of my logo is for it to have a scalable system, one that is able to adapt to any context.
Package Design
I designed 3 different coffee bags with different flavors. I wanted the package to have a sleek and luxurious design while still having some playful elements like simple drawings of the coconut or the vanilla bean.
